Video: Cross-Cultural Communications

Video: Cross-Cultural Communications

It can be a challenge for global communicators to develop messages that resonate across national cultures, or as well the many cultures within any single nation.

This video clip briefly summarize research that illustrates how transculturally resonant themes such as babies, animals, relationships, sports, and life cycles, might be used to craft messages that connect with people — whatever their background, culture, and nationality.

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