The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.
WEEK 1 DISCUSSION POST
The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.
- Provide a brief introduction to the company with which you are working.
- Using the dimensions of service quality, develop a strategy to differentiate the company.
This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
WEEK 2 DISCUSSION POST
Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure:
- Provide a brief introduction of the company with which you are working.
- Research distribution channel systems.
- Apply a distribution channel to your product enhance customer value.
This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format
DISTRIBUTION & MARKETING PLAN
The Behavioral Consequences of Service Quality
The Advantages of a Product Differentiation Strategy
Service Quality Differentiation Competitive Strategies
Channel Management And Physical Distribution
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