Case 9.3( research paper ) attached

Answer the questions

5 Pages

Case Study Discussion Questions

1. What challenges are faced by those trying to promote hearing aids to the consumer market?

2. How do marketers test the effectiveness of a promotional message?

3. What type of message appeared to resonate most with consumers and why?

4. Did mass media or private media fare better in terms of promotional results?

5. What characteristics of integrated marketing contributed to the success of this campaig

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